More leads
Websites and landing pages
A site or a campaign page built fast, so you can test pages against ad results instead of guessing.
Liveclient
Your technical department, on a rolling retainer
Hire a CTO. No contract. No equity.
Every business now needs software, systems and AI. Almost none can justify a CTO and an engineering team to get there. We are that team: the knowledge, the bandwidth and the build, on a rolling retainer instead of a payroll.
Before, on your desk
KBB System
KBB SystemLive
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owner@quayside.co.uk
••••••••••
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New chatToday, 14:29
Afternoon. What needs doing?
Which projects do I have near Canary Wharf?
System- 1Searches the property databaseOne Park Dr, 2-bed£1.15mWardian, 1-bed£680kSouth Quay Plz, 2-bed£1.24mLandmark Pin, studio£520k10 Park Dr, 2-bed£1.19m
- 2Reads the CRM notes from SalesSales note, 12 Sep: wants a two-bed up to £1.2m, ready by spring, prefers a river view.
- 3Ranks three matches and drafts the proposalOne Park Drive9210 Park Drive81South Quay Plaza74
- 4Moves the lead and replies on WhatsAppNurtured›QualifiedSent 14:32
✓Proposal sent to Paul J.Qualified14:32
Ask anything about the business
Follow-up 14 chasedAds review waiting on your OKCold email 41 replies scored
After, off your desk
Proposal
Canary Wharf two-bed shortlist
Generated and sent 14:32. Opened 14:41
Lead
Paul J., Canary Wharf
Nurtured›Qualified
Market report
Price per square foot, E14
6 named sources. PDF, 4 pages
Daily brief
Telegram, 07:00
3 leads are waiting on you
Invoice
#218, chased twice
Paid Thursday
Voice agent
On a call with a lead
"Hi Sara, you asked about the Canary Wharf two-bed. Are you free Thursday at four for a viewing?"
OOwner
SSales
MMarketing
Example: property, London
Numbers and names are illustration.
Click any input card to see the pain behind it.
The screen in the middle signs in, opens a new chat, takes the owner's question and works it.
Other industries get their own set of cards next.
The part nobody sells
You already pay for the AI. Nobody has shown your team how to use it.
ChatGPT, Claude, Copilot, Gemini. The models exist and most businesses already pay for one. What you cannot buy is a team that uses them, a number that says what it is worth, and an order to do it in. That is the work.
TodayThe tools you pay for
- ChatGPT Business5 seats × $20−$100
- Claude Team5 seats × $20−$100
- Microsoft 365 Copilot5 seats × $21−$105
- Gemini in Google Workspace5 seats × $14−$70
Every month, 5 seats each−$375
OutputNone yet
List prices per seat, billed annually, excluding tax, checked 3 Oct 2026. Copilot is an add-on to a Microsoft 365 plan; Gemini comes with a Google Workspace Business Standard seat.
With usYour team
- Trained
- Trusting it
- Using it daily
"The hardest part of this isn't the technology. It's the change: rewiring how work gets done, and getting people to trust it. That's where most efforts stall, and it's not something you can buy."
Microsoft, To our customers, 23 September 2026
Adoption
We train the team and stay until it is used, not until it is installed.
Return
Every opportunity gets a number before it gets built: the time it wastes, the revenue it loses, the revenue it unlocks.
Priority
Fifty ideas is easy. What to do first is the job. We rank by impact and effort and start with the quick wins.
How it works
We learn the business before we build a thing.
Nobody can prescribe the right system for a business they do not understand. So we start with yours: how leads arrive, who follows up, where time goes, what the numbers say. Sales and lead generation first, because that is the lifeblood.
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1
Discover
The fit call. Are we right for you, and you for us. What you want from AI, and whether a team is ready for it.
A yes or a no, in one call.KBB SystemDiscovery call with an ownerWalk me through a lead. From the moment it lands to the moment someone speaks to them.About $15,000 a month on Meta. Thirty pieces of content a week. Four SDRs on the phones. We get volume. We do not get the right people, and we close about 6%.So the spend works and the follow-up does not. A 6% close on that volume means the qualifying happens too late. What is the stack?Meta, Gmail, Calendly and HubSpot.MetaGmailCalendlyHubSpotDo you record your sales calls?No.Then that is the first opportunity. Four SDRs on the phones, and nobody can hear what the 6% said yes to.Opportunity 1 foundA scripted example of the fit call. Figures are illustration.
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2
Diagnose
The AI diagnostic. We interview the people who do the work, map how it actually gets done, find the friction, and ask the honest question first: is AI even the right fix here. Each opportunity gets a return in three parts: the time it wastes, the revenue it loses, the revenue it would unlock. Then we rank everything by impact and effort, with the numbers to back every line, because this is where data-driven decisions start.
A roadmap you own, either way.Paused so you can read it. Move away to carry on.Sample diagnostic, illustrative figures. Hover to pause at the end of a chapter. -
3
Install
KBB System goes in and wraps around the business: one system that knows how you work, connected to your sales, your finance, your inbox, your calendar and your documents, with your data brought into one place. Where an off-the-shelf tool fits, we use it. Where it does not, we build. Always with your stack, not against it.
A new way of working: every tool reports into one system, and at 7am it hands you the business on one page.
The system, live, with your team on it.Sales first. Speed to lead, the follow-up nobody owns, the list bought years ago that is still being worked, the holes in the bucket. We plug those before we chase new traffic.
GmailOutlookCalendarStripeXeroFirefliesMetaYouTubeInstagramCRM
Morning briefRuns daily at 07:001,240views3,410visits860profile visits214clicks- Email47 new, 6 need you
- Stripe£8,420 taken this week
- Fireflies4 client meetings: two asked about payment plans
- Sales calls9 calls, 3 viewings booked. Most common objection: timing
- Proposals3 sent, 2 opened
- CRM14 new leads, 5 hot
Numbers are illustration.
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4
Adopt and evolve
We stay, and the system keeps getting better. Workshops for the team, training, a ticket line for fixes, and a monthly sit-down with your CTO for the next idea, because once a team sees what the system can do, the ideas do not stop.
And AI does not stand still: the system we build today is not the one you will have in three months. We take the noise of new tools off your desk and bring you the ones that matter, with the impact and the return in numbers. A new CRM, a custom tool, a dashboard that finally tells you what is happening: we decide together what is worth building next.
A system that is better every month.- ManualYour team does it
- AssistedAI drafts, your team sends
- SupervisedAI does it, your team approves
- Hands-offAI does it and reports
AI agentsWe create AI agents that do the work for you, so you can move 100 times faster with the same overhead.
- Follow-up agent: 14 chased today
- Research agent: 3 briefs ready
- Reporting agent: brief sent at 07:00
- Ads agent: 2 ad sets to cut
KBB SystemMonth three, a ticketCan we stop keying invoices by hand? Finance loses most of Friday to it.LiveYes. Xero and the CRM both have what we need. It goes in the build.Seven to ten days. You will hear from us when it is live.A scripted example. Timings are illustration.
We are data people. Every recommendation comes with its number, and deep research is one of the tools we bring.
What it costs you todayHours, errors, missed leadsWhat it returnsTime back, revenue recoveredWhere the growth isThe next opportunity, sized
What we build
Systems your business runs on. Workflows that give the hours back.
Every one of these exists because a business needed it. Some are live with clients today, some are in build, and some we bring in on request.
Systems 8
Faster follow-up
Custom CRM
A CRM shaped to how your sales team actually works, for when the off-the-shelf ones do not fit.
Livefor a sales team
More leads
Cold email outreach
A list you own, each prospect researched on LinkedIn and emailed personally, over 2,000 a day, with booked calls landing in your calendar.
Liveagency
Less admin
Project management tools
Boards and trackers built around the team's real work, not a template someone else designed.
Available on request
Clearer numbers
KBB System install
The system wrapped around the whole business. It knows how you work and it sees your numbers.
Liveagency, client
Clearer numbers
Dashboards and reporting
Live dashboards over your own numbers, so the question 'how are we doing' has an answer.
Liveagency
More leads
Dormant lead reactivation
Works the leads you already paid for, with follow-up and a nudge to sales, before you buy any more.
In buildclient
Faster follow-upWeekend follow-up
AI voice agent
A receptionist that answers, qualifies and books, evenings and weekends included.
Available on request
Workflows 12
Better proposals
Proposal generator
A meeting goes in. A branded, hosted proposal comes out, with an alert the moment it is opened.
Liveagency
Better proposals
Pre-sales research
Everything worth knowing about a prospect before the call: their site, their search data, their rivals.
Liveagency
Less admin
Data entry
The keying between systems that eats an afternoon, done by the system instead.
Livefor a sales team
More leads
List building
A prospect list built for your business, enriched and verified, instead of a generic one bought from a broker.
Liveagency
Faster follow-upWeekend follow-up
Customer support agent
Answers customer questions in the channels they already use, and hands the hard ones to a person.
Available on request
Better proposals
Company profiles per client type
One source of truth, and a version for each audience you sell to.
Liveclient
Less admin
Code generation
Small internal tools written to order, for the jobs no software vendor will ever build for you.
Available on request
More leads
Ads review agent
Reads your ad accounts every day and says which sets to cut and which to scale. A person approves.
Available on request
More leads
Trending reel generator
Rebuilds a trending format from your own footage, tests it, and posts the winners.
Available on request
Better proposals
Trade show proposal generator
The meeting transcript in, the matching case studies pulled, the proposal sent before you are back at the hotel.
Liveagency
Less admin
Micro workflows
The small automations: contracts sent, documents filed, reminders that fire themselves.
Available on request
Clearer numbers
Deep research
A market, a competitor or a question researched across the web, video, forums and papers, with the sources shown.
Liveagency
And where a solution needs a specialist, we bring one in.
We have access to a network of specialist AI developers, software developers, data scientists, machine learning developers and consultants who have shipped these for businesses like yours.
Voice qualification and bookingDormant-lead reactivation across phone, SMS and emailInbound call handling and job creationProposals generated from a meetingManagement reporting across departments
- FounderTwo businesses, both built from nothing.
- SalesSold high-ticket projects face to face, in a showroom.
- MarketingRan the ads, the content and the channel.
- DataA master's in data science. Numbers before opinions.
- BuildWrites the systems himself: CRMs, dashboards, sites.
- AIHands-on with agents and automation, in production, not slides.
The founder
I ran a business before I built systems for one.
2022
A master's in data science at Queen Mary, London: neural networks, machine learning, the maths behind the models. Finished before ChatGPT existed. It is why every recommendation we make comes with a number.
2022 to 2025
Co-founded a kitchen showroom in London and ran it for three years, leading sales and marketing: the content, the website, the ads, the shop floor. The manual work ate the high-leverage work: sales, content, a presence people found.
2025
Started freelancing: AI, put to work inside other people's businesses. Rebranded an entire company using AI alone, no designer, no agency. Built a CRM and a sales process for another. Took on the data work most agencies will not touch: data architecture, a warehouse over the numbers, sales systems wired together, and the pages that ads send people to. By the end of the year it was obvious. This is a business, and the job is helping businesses put AI to work for one plain reason: more sales, and better conversion.
Now
KBB System is the second business, and it runs on its own system. Cold email that books the calls. Proposals written from the meeting. Meeting notes and client work delivered by the same system we install. We use it to win clients, keep clients and deliver for clients, and then we sell it to you. The proof it works is the conversation you are in: the system found you, wrote to you and booked the call.
The vision
Rather than buy a tool off the shelf, I built the one that fitted, and then the next one. That is what a CTO does: decides what to build, then ships it. I did it for my own business first. I live in sales and marketing, and I now have tools nobody had ten years ago for exactly that work: proposals written, a cold email campaign running, content made, a client's work delivered. Whatever I can imagine, the tools I have, the systems I built for myself and the agents that work for me can build. That is what we install for you.
A CTO in your corner.Your time back.Custom software tailored to how your team operates.No payroll, no lock-in, no equity.
linkedin.com/in/malkatib
Before KBB System
Mustafa co-founded a kitchen showroom in London and ran it for three years, leading sales and marketing.
The side of the business that brings people in and generates cash flow.
High-end German kitchens, Quooker taps, Marazzi tiles, Italian marble and slabs imported from China. Real sales. Real marketing. Real supply chain.
Instagram: 0 to 5,500 followers in a year
Reel20mm or 30mm worktops? 
ReelArtecasa x Cosentino 
ReelThe common mistake 
ReelSanitaryware with RAK 
ReelStone samples 
ReelOur kitchen service, A to Z 
ReelMarazzi slabs 
ReelPOV: our German kitchens 
ReelTile sizes, explained 
ReelTaj Mahal worktops 
Setting up a shoot 
Filming a worktop walkthrough 
Presenting the slab wall 
Samples ready for a client meeting 
On the showroom floor 
Filming the kitchen displays 
A finished kitchen 
A finished bathroom
Sales and marketing first
We start where the money starts.
Most businesses are short of demand, not capacity: they could deliver far more than they sell. So when you work with us, you get sales and marketing first and AI second. I learned why on a showroom floor.
An old-school trade
Kitchens ran on referrals. Customers arrived through interior designers and architects, and those relationships take years to build. I opened the showroom at 22, straight after a master's in data science, wanting to bring technology into a stale industry.
Nobody sends work to the new kids
No designer or architect wants to send a client to a brand-new showroom run by 22-year-olds with no construction background. Waiting for referrals meant waiting for years.
Budgets were tight
People could not afford the product, so we had to innovate. We cut out the middleman and went straight to the customer. I did not want to rely on anyone else to bring me traffic. I wanted to own it.
So we owned the traffic
+5,500 followersI started our Instagram in January 2024 and grew it to 5,500 followers in a year. All organic, all founder-led content, all of it bringing people through the door.
Then I ran the ads myself
I could not find staff I trusted with the ad account, and the agencies that wanted the work were not getting the results I was. So I ran the ads and the sales floor at the same time.
That is where AI came in
I needed a receptionist. So I built an AI voice receptionist that answered the phone at weekends and while I was out on site, and booked meetings from the Instagram traffic. It was the first time I saw what AI is actually for.
Short of demand, not capacity
What your team can deliver
What comes through the door today
The gap we close
We build the system that brings the demand in, then give you the bandwidth to handle it: enough to double your ad spend without dropping a lead.
However your customers find you, we make that channel work harder.
- Cold email
- Networking
- In-person events
- Meta ads
- Google Ads
- Organic content
- YouTube
- Affiliates
More leadsLeads closer to your ideal clientA higher close rateMore revenue
Real showroom. Real ad spend. Real customers through the door. I ran a showroom and put the technology into it myself. So the advice you get starts with lead generation and revenue, and the system is built around that.
FAQ
Questions we hear often.
Do we need to replace our CRM or our tools?
No. We start from what your team already uses and connect it. We build something new only where nothing fits.
Who is this for?
Businesses with a team and leads already arriving: a brokerage, an agency, a consultancy, a showroom, a firm that sells something expensive to people who need looking after.
What does the diagnostic actually produce?
A roadmap: every opportunity we found, what each is worth in time and revenue, how hard it is, and the order to do them in. You keep it whether or not you work with us.
How soon is something live?
The first solution is usually live within weeks of the diagnostic, because we start with the quick wins. The system itself is built in stages, so your team is never handed everything at once.
What does "no contract" mean?
A rolling monthly retainer. Cancel any time. What we built stays with you.
What if the AI gets something wrong?
A person approves before anything goes out, until the numbers earn it more rope. Manual, assisted, supervised, hands-off: we move along that line together, never in one jump.
What does it cost?
We price after the diagnostic, because the diagnostic sets the scope. Some businesses need a few workflows; some need substantial custom development. The diagnostic tells you what the opportunity is worth, and what it will take, before you spend on building it. From there it is a rolling monthly retainer.
Where is our data?
In your accounts. We connect to your systems; we do not copy your business into ours.